Roland Garros Broadcast Teases
Location
Paris, France
Service
Creative Direction
,
Production
,
Post Production
,
Production Management
,
Pre-Production
,
Broadcast Television
,
Tennis Channel - Roland Garros Broadcast Teases
As the official US rights holder for Roland Garros, Tennis Channel tasked us with creating new and engaging daily broadcast teases for their coverage of the tournament. Our approach included using striking imagery of Paris, creative camera angles and entertaining editing techniques to provide viewers with unparalleled access to the action at Roland Garros.
The Output
Our teases helped Tennis Channel stand out in a crowded market and kept viewers engaged and excited throughout the tournament.
- Provided crewing, all logistics, and permits for a six day shoot in Paris with a mix of local and flown in crew.
- Led creative from conception through execution that involved aligning with the client’s branding and vision.
- Handled all aspects of post production including editing and sound design.
- Delivered over 20 edits that were used to kick off Tennis Channel’s day and night session coverage each day.
- Sift’s teases added additional creativity to Tennis Channel’s coverage which saw over 80 million impressions across the US
The Results
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Reach: Sift’s teases added additional creativity to Tennis Channel’s coverage which saw over 80 million impressions across the US
