Rebranding a Global Sports Platform for the Next Generation of Racquet Athletes
Location
Global
Service
Social
,
Social Strategy
,
Creative Direction
,
Graphic Design
,
Post Production
,
Production Management
,
Universal Tennis
Formerly Universal Tennis, UTR Sports is on a mission to reimagine how racquet sports are played, watched and shared — across tennis, pickleball and beyond. To match its ambition, the brand needed a digital identity that felt cohesive, current and community-first. Sift became UTR’s retained partner for social, combining editorial rigour with creative firepower to refresh the brand, grow the audience and elevate how its story is told — one post, edit and campaign at a time.
The Output
- Social blueprint delivered in line with marketing and commercial goals
- On tap remote graphic design and video editing support delivering original, archive and UGC content
- Influencer campaign oversight and delivery
- +60,000 follower growth in year 1 across social
- 30+ million video views
- 9.2% interaction rate on Instagram
The Results
- 100M impressions received;
- 685K interactions generated;
- Average monthly social growth of 2K (up from 700 average)
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