Charlie is a leader in business, consultancy and content production in the sports industry and beyond. With well over a decade of experience, he has produced broadcast TV shows, social media content and documentaries at hundreds of sporting events around the world. Charlie’s talent for engaging with the audiences of leagues, brands, networks and athletes has become a vital resource for clients.

With a unique background as a labor and delivery nurse, Jade transitioned seamlessly into Sift, first as a production coordinator and now leading the company's admin and finances. Her behind the scenes contributions are a key ingredient of Sift’s success.

George has a background working in digital and media agencies across sport, gaming, luxury lifestyle, automotive, FMCG, tech and finance. He has led brand defining work underpinned by an integrated operational approach that generates rapid momentum in delivery. A collaborative and creative mentality with a focus on operational excellence

Sophie is an award-winning Head of Projects. She has over 10+ years of experience delivering global projects with some of the most popular brands in Sports and fashion. Her multidisciplinary experience in production supports project scalability and successful end-to-end delivery.

Jordan Bolt is one of the most versatile members of Sift’s team and is a swiss-army knife across production and post production in both creative and technical aspects. In addition to his skills as a director, producer and colourist, he has since turned his focus towards post production. Jordan implemented the technology behind our remote editing workflow and now leads our global post-production team in addition to consulting with clients on their remote and post workflows.

Simon is a social media specialist and talented content creator whose unique skill set has guided some of the biggest organizations and brands in sport across social and production. Throughout his eclectic career, he’s worked closely for elite athletes and international sporting organizations to transform their social media output and online presence.

Will has been with Sift since day one rising from a Junior to Senior Producer through years of work across creative concepting, post production, on-site field producing and account management. Athletes and clients can’t get enough of the energy, banter and overall vibe he brings on set. You may have heard his voice in one of the hundreds of videos he worked on for the ATP over the years.

Matthew is one of our most experienced camera operators with over 150 professional tennis tournaments under his belt, his immense knowledge of tennis, relationships with players and on set agility have rendered him irreplaceable as a leader and resource for production expertise. Amongst his technical skills and creative eye, Matthew is a confident producer and talented editor with an innate storytelling ability.

Joao is a hard-worker producer that lives and breathes tennis. Used to compete in juniors and now has transitioned to video production of the tennis tours. Has gained valuable experience at Latin America's biggest sports broadcasters before joining SIFT. His passion for tennis and background in sports journalism makes him a valuable asset to the team.

Bruno is a Filmmaker and Editor who began his career as a photographer in Brazil. Whilst passionate about tennis, it’s his interest in creative direction and experience in photography that brings a unique, hyper creative perspective to how he approaches sport content.

Agus possesses a distinct editing style tailored for fast-paced social videos, swift promos, and daily recaps. Furthermore, he is a passionate tennis enthusiast and a valuable source of information for tennis-related inquiries.

Katie brings a unique blend of strategic insight and creative execution to social media management within the sports industry. At SIFT, Katie supports clients in leveraging their understanding of digital content and audience engagement. Known for an innovative approach, Katie provides tailored social media management that align clients’ voices with ongoing industry conversations, creating impactful social media experiences. Whether conceptualising campaigns, managing dynamic social content, or highlighting client narratives, Katie is dedicated to amplifying client presence within the sport and beyond.

Rafa is a skilled Video Editor from Brazil with 10 years of experience in journalism, a foundation that honed his storytelling abilities and deepened his understanding of both narrative flow and short form content. His background in digital media, combined with a passion for sports content, enables him to create dynamic, visually compelling edits.

Francisco is a 21-year-old designer known for his strong visual editing skills and deep passion for Photoshop. His work shines in fast-paced projects, from sharp promos to daily graphics. As a dedicated sports enthusiast, he’s also a great source of insight and inspiration in all things of sports.