Matteo Berrettini TikTok Launch
Location
Melbourne, Australia, 2023
Service
Post Production
,
Creative
,
Consulting
,
Social Media Management
,
Matteo Berrettini - TikTok Launch
Ranked 6th globally, Italian tennis star Matteo Berrettini sought a TikTok presence for his BOSS sponsorship. His team entrusted us to launch and curate content during the 2022 Australian swing.
The Output
- Organised and held meetings with TikTok’s Public Figures Partnership team.
- Worked with TikTok to strategize and maximise the launch of his account to include a notification to all Italian users of Matteo’s new presence on the platform, as well as a home-page header.
- Handled communications with BOSS, to ensure Matteo was fulfilling his sponsorship obligations.
- Provided a social media producer on-site at the Australian Open to meet and create content with Matteo.
- Ideated, briefed, shot and edited 5 edits for Matteo’s TikTok and Instagram accounts.
- Managed the TikTok channel through January & February 2022.
The Results
- Views: 3.3M
- Likes: 362K
- Shares: 8.7K
- Comments: 5K
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