Capturing a weekend that celebrates a lifetime - and a movement that builds the future
Location
United States
United Kingdom
Australia
France
Service
Broadcast Production
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Pre-Production
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Production
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Post Production
,
Social
,
Tennis Tournament Services
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International Tennis Hall Of Fame
From the prestige of the Enshrinement Weekend to the grassroots of the Be Legendary foundation, Sift is proud to be ITHF's full-service content partner. We capture the heart of Newport each summer while producing athlete-first stories, sponsor content, and live coverage - but our lens doesn't stop there. Throughout the year, we help bring ITHF's mission to life through its Be Legendary events around the world, delivering fast-turnaround video and photography that celebrates tennis as a force for good.
The Output
- Produced 100+ content assets for the Hall of Fame Open and Enshrinement Weekend
- Delivered 14.2M social impressions - tripling YoY performance
- Created live and evergreen assets for broadcast, social, sponsor, and internal use
- shot and edited player-specific reels, sponsor activations, recap films, and interviews
- managed two major events simulatenously with muilt-disciplinary crew
- Developed global production system for Be Legendary's 8-event calendar
- Delivered bespoke packages for each Be Legendary event
- Utilised Sift's global talent network for efficient local crew deployment and fast delivery
- Turnaround time of <48 hours per edit
The Results
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